Canadian Media Audience Composition and Consumption

CiG’s Media data set provides up-to-date data on radio, television, and print media habits and consumption in Canada. This includes audience insights for both traditional and digital media channels from cable to streaming. Get a complete overview of your target audience’s media preferences, habits, and how Canadians are accessing their media across English and French language channels.

The data set delivers accurate insights on the types of media consumed by Canadians, including programming and topic preferences:

- Television
- Radio
- Digital
- Social
- Newspapers
- Magazines

In a rapidly changing media landscape, it is more important than ever to know the media habits of your target audiences and how to reach them effectively.

Tables Included:
- Canadian Media

Fields Included:
- Television, internet, radio and print media consumption by postal code
- Television, internet, radio and print media preferences by postal code
- Social Media preferences by postal code
- And more