In-house vs. outsourced responsibility for digital ad channels in North America 2017

In a survey conducted in 2017, 56 percent of advertisers in North America chose to allocate their Facebook and Instagram advertising activities to their company employees, while 12 percent of respondents preferred outsourcing this responsibility to an outside agency.

在2017年进行的一项调查中，北美地区的56%的广告商选择将他们的Facebook和Instagram广告活动分配给公司员工执行，而12%的受访者则倾向于将该责任外包给外部机构。