Comparative Study on the Competitive Advantage of Local Fashion Industry with Imported Fashion and Its Influence on the Competitiveness of Local Fashion Products in Indonesia.

The penetration of imported fashion products into the domestic market is increasing along with globalization and easy access to international trade. This phenomenon poses a serious challenge for the local fashion industry in maintaining its existence and competitiveness. This study aims to analyze the effect of imported fashion products on the competitiveness of the local fashion industry in Indonesia, both in terms of price, quality, and consumer preferences.