Loadings of the dimensions from the Likert-like statements used in formulating the two attitude scales and the percentage of visitors who agreed and disagreed with each statement.

Note: N is the number of visitors who responded to the statement; AG is the sum of the percentages of Agree and Strongly Agree while DA is that of Strongly Disagree and Disagree.
*Negative statement with scores reversed.
# The Cronbach’s alpha is based on the seven items selected (bolded and shaded) for subsequent analysis.
The extracted dimensions and their eigenvalues are from the Linear Principal Component Analysis rotated using Oblimin rotation (delta = 0) with Kaiser Normalization. Items with only loadings > 0.5 (bolded and shaded) were included in the composite attitude variable created for subsequent analysis.