‘Menopausando’: a digital health education platform for women in the transition to menopause and postmenopause

Social media is an increasingly relevant tool for health education, enabling information exchange, promoting autonomy and supporting informed decision-making. This study introduces Menopausando, a predominantly Portuguese-language digital platform designed to support women during menopausal transition and postmenopause. This cross-sectional study has been carried out in the Gynecology Discipline, São Paulo University, Brazil, since 2019. In the pre-implementation phase of the digital platform, interviews were conducted with 287 Internet users about their experiences and preferences to be disclosed on the digital platform. The chi-square test or Fisher’s exact test and analysis of variance with Stata 16 SE were utilized. Interviewees were 83.3% white with mean age 54.3 (1.82) years, and 78.8% were interested in a menopause digital platform. The platform reached 21,617 website users, 3048 Instagram users, 133 Facebook users and 1126 Spotify users. Facebook users were older, men age 51.3 (9.3) years, than Spotify users, mean age 45.6 (12.2) years (<i>p</i> &lt; 0.001). Female gender was present in all social networks (<i>p</i> &lt; 0.001). The largest number of Brazilian users was on the website, with 21,000 (97.1%) (<i>p</i> &lt; 0.001) (all groups), and other countries’ websites and Instagram (<i>p</i> &lt; 0.001). Menopausando effectively supports women during menopausal transition and postmenopause via multiple digital channels. The results expose digital access tendencies and inequalities.