[SAMPLE] Echo Analytics | POI Activity | US | Available Worldwide | Footfall Data | GDPR-Compliant

At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around a point of interest over time. Our dataset empowers you to explore the “what” by allowing you to dig deeper into customer movement behaviors, eliminate gaps in your trade area and discover untapped potential. Leverage Echo's Activity datasets to identify new growth opportunities and gain a competitive advantage.

This sample of our Activity data provides you insights on the total footfall around a particular POI, total visits to the POI, unique visitors, and the average number of visits per visitor. This helps you develop an understanding of how many people visited a location on a daily, weekly, or monthly basis, allowing us to track the flow of human activity with precision.

This data is non-PII and GDPR-compliant.

Additional Information:

- Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors.
- Echo collects, cleans and updates its footfall on a daily basis. Normalization of the data occurs on a monthly basis.
- We provide data aggregation on a weekly, monthly and quarterly basis. In addition to this, we provide a daily average. Custom aggregation can be reviewed on a case by case basis with our sales and tech teams.
- Information about our country offering and data schema can be found here:
1) Data Schema: https://docs.echo-analytics.com/activity/data-schema
2) Country Availability: https://docs.echo-analytics.com/activity/country-coverage
3) Methodology: https://docs.echo-analytics.com/activity/methodology

Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout your location intelligence journey. We handle the complex tasks to deliver analysis-ready datasets to you.

Business Needs

1. Demand Sensing: Sense consumer demand with precise geospatial data for supply chain optimization. Analyze POS foot traffic, demographics (at a zip code level) and competition to make proactive customer-centric decisions.
2.Store Performance: Enhance your current store performance measurement based solely on revenue and sales generated by leveraging Activity data. Use footfall outside your stores to measure your street to store conversation rate, correlate it with your sales data, and identify external reasons impacting a store’s performance
3. Measure Your Competitors: Leverage not just the footfall around your stores but also around your competitors’ stores to better plan your business strategy and improve your competitive intelligence.

在Echo，我们对数据整理（data curation）的投入堪称行业翘楚；我们专注于为客户提供基于一段时间内兴趣点（Point of Interest）内外活动的实体场所深度画像。我们的数据集可赋能您深入探索“是什么”：通过深挖客户流动行为，填补业务商圈的信息空白，发掘未被挖掘的增长潜力。借助Echo的活动数据集，您可识别新的增长机遇，获取竞争优势。

本次活动数据样本可为您提供特定兴趣点周边总客流量、该兴趣点总到访量、独立访客数，以及每位访客的平均到访次数等洞察。这能帮助您了解每日、每周或每月的到访人数，精准追踪人类活动流动轨迹。

本数据不包含个人身份可识别信息（Personally Identifiable Information，PII），且符合通用数据保护条例（General Data Protection Regulation，GDPR）要求。

附加说明：
- 无需使用个人身份可识别信息即可洞悉消费者的实际流动模式，打造360度消费者全景画像。将您现有的线上行为认知与真实线下行为相结合，基于现实世界的行为更好地归因消费意图。
- Echo每日都会收集、清洗并更新客流量数据，每月进行一次数据标准化处理。
- 我们提供周度、月度及季度粒度的数据聚合服务，此外还可提供日均数据。定制化聚合服务可与我们的销售及技术团队按需沟通评估。
- 关于我们的覆盖国家及数据架构（Data Schema）的详细信息，请参阅以下链接：
1) 数据架构：https://docs.echo-analytics.com/activity/data-schema
2) 覆盖国家：https://docs.echo-analytics.com/activity/country-coverage
3) 方法论：https://docs.echo-analytics.com/activity/methodology

Echo对客户服务的承诺体现在我们卓越的数据质量与专属服务团队中，为您的场所智能分析之旅提供全方位支持。我们将复杂的工作流程处理完毕，为您交付可直接用于分析的数据集。

业务应用场景：
1. 需求感知：借助精准的地理空间数据感知消费者需求，优化供应链管理。通过分析销售点（Point of Sale，POS）客流量、邮政编码级别的人口统计数据及竞争格局，制定以客户为中心的前瞻性决策。
2. 门店绩效：当前您的门店绩效仅基于营收与销售额进行评估，借助活动数据集可进一步优化该评估体系。通过门店外的客流量数据衡量您的街边客流到店转化率，将其与您的销售数据关联分析，找出影响门店绩效的外部因素。
3. 竞品分析：不仅可分析自身门店周边的客流量，还可借助竞品门店周边的客流数据，更好地规划业务策略，提升竞争情报能力。