Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets
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https://www.nber.org/papers/w17162
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The extent of pharmaceutical advertising and promotion can be characterized by a balancing act between profitable demand expansions and potentially unfavorable subsequent regulatory actions. However, this balance also depends on the nature of competition (e.g. monopoly versus oligopoly). In this
提供机构：
美国国家经济研究局
创建时间：
2011-06-01
