Reducing Plastic Packaging and Food Waste Through Product Innovation Simulation: Packaging Innovation and Development, 2022-2023

This dataset was produced as part of the project: Reducing plastic packaging and food waste through product innovation simulation, funded by the NERC (Ref: NE/V010654/1). The wider project was concerned with building a Discrete Event Simulation (DES) model that can simulate food and food packaging as it moves through a household, from purchase to disposal. The dataset is qualitative in nature. The motivation for the research was to inform current and future modelling efforts, to enhance project impact. 9 semi-structured, key informant interviews were conducted with a number of packaging industry experts, recruited through Packaging Industry trade shows, LinkedIn contacts, personal networking, and through participation in the project advisory board membership. These interviews were conducted remotely and informed consent was gained for each interview. The data collection contains 8 of these interviews, as one participant withdrew from the research at the anonymisation stage. Interview transcripts are stored as .docx files. Consent forms and information sheets can be viewed as part of the data documentation.