江西省不同区域天猫平台销售数据

通过天猫平台调取我方品牌店铺商品销售情况表，可评估该店铺在江西省各区域内销售情况，并通过消费者尺寸、颜色的数据判断，该区域消费者基本情况。实现区域针对性货品销售。根据购买时间，取出对应时间数据，然后 通过字段“颜色”、“尺寸”进行数据透视，一般色比例=（黑色+白色+灰 色）/总量，尺寸比例=各尺寸数量/总 量。计算出区域内占比情况，以此判断色 系受众情况及对应区域客户穿着尺寸情况，调整对应区域生产销售情况。

Retrieve the sales data sheet of our brand's store on the Tmall platform to evaluate the store's sales performance across all regions in Jiangxi Province, and infer the basic characteristics of local consumers based on the data of purchased product sizes and colors, so as to achieve targeted product sales for specific regions. Extract the data corresponding to the selected time period based on purchase timestamps, then perform data pivoting using the "color" and "size" fields. The proportion of neutral colors is calculated as (number of black + white + gray products) / total number of products, while the proportion of each size is calculated as (number of products of a specific size) / total number of products. Calculate the regional proportion distribution, thereby determining the audience preferences for color palettes and the typical wearing sizes of local consumers, and adjust the production and sales strategies for corresponding regions.

搜集汇总

数据集介绍

特点

该数据集包含江西省不同区域天猫平台的销售数据，涵盖支付日期、订单来源店铺、颜色、尺寸等字段，数据规模为11178条，每年更新一次。主要应用于评估区域销售情况和消费者偏好，以实现针对性货品销售。