EKSISTENSI BUZZER TERHADAP PROSES DAN PRAKTIK POLITIK DI ERA DIGITAL

ABSTRACT Buzzer is one of the actors who has its own role and purpose that has been coordinated by a person orgroup of people to provide or disseminate certain information to guide an opinion and aim to influenceothers. Now, almost all activity processes require the help of buzzers to convince many people of something.Political processes and practices have now involved the presence of buzzers as a means of distributinginformation, promotion, and opinions. So that the mention of buzzers now tends to be negative because therole of buzzers is increasingly uncontrolled, such as carrying out black campaign processes that causeconflicts in society, especially on social media. The presence of buzzers in political activities is veryinfluential, one of which was seen in the 2024 General Election and Regional Elections. It can be seen thatnow buzzers tend to have a negative impact on political processes. Keywords: buzzer, politics, opinion