Scale and Scope Effects on Advertising Agency Costs
收藏NBER1990-10-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w3463
下载链接
链接失效反馈官方服务：
资源简介：
How important are economies of scale and scope in advertising agency operations? This paper reports an econometric study undertaken to address this question. Cost models are formulated which represent how the principal component of agency costs, employment level, varies according to the mix of media
提供机构：
美国国家经济研究局
创建时间：
1990-10-01
