Leading barriers to hybrid event success worldwide 2021

During a survey carried out among business-to-business (B2B) event marketers worldwide in May 2021, 49 percent of respondents said making the physical and digital experience equally good was a barrier to the success of a hybrid event. The second most common barrier to success was the management of hybrid logistics, cited by 42 percent of respondents. According to 36 percent, convincing attendees to come in-person when invited was also a barrier to success.

在2021年5月对全球企业对企业（B2B）活动营销人员进行的一项调查中，49%的受访者表示，使物理和数字体验达到同等水平是混合型活动成功的一大障碍。第二大成功障碍是混合型物流的管理，42%的受访者提出了这一点。据36%的受访者表示，说服受邀者亲自到场也是一个影响成功的因素。