eCommerce Benchmark KPIs: Toys in the U.S.

In 2023, next to an add-to-cart rate of 15.2%, a cart abandonment rate of 73.4%, and a conversion rate of 4%, the eCommerce Benchmark KPIs for Toys in the U.S. also consist of an AOV of US$99.3, a discount rate of 8.1%, and a return rate of 5.9%.

于2023年，美国玩具电子商务领域的基准关键绩效指标（KPI）除却15.2%的加入购物车比率、73.4%的购物车放弃率以及4%的转化率外，还包含平均订单价值（AOV）为99.3美元、折扣率为8.1%以及退货率为5.9%。