Dataset for "What Shapes Continuance Intention in 3D Otome Games? Roles of 3D Embodied Aesthetics, Personalized Emotional Companionship, and Homogenized Feedback"

File 01 contains the anonymized survey dataset with 320 valid responses. File 02 explains the survey variables, response coding, item descriptions, and composite-score calculations. File 03 contains the Python code used for the item-level Shapley value decomposition reported in the manuscript. File 04 Summarizes the attributes extracted from the focus groups, coding keywords, numbers of participants mentioning each attribute, and related questionnaire items.