dentsu.Data - DataSource

**Get a Free sample test data set from DataSource**, the most predictive consumer marketing data for the U.S. with 2,200+ attributes and over 268 million individual U.S. adults for media planning and performance marketing and advertising. Get concrete, hands-on experience exploring DataSource data by choosing one of these options for your Free sample test data set from DataSource: **Option 1:** Get 10,000 consumer marketing data records used for prospect marketing. These sample records include 2,200+ attributes at the individual adult, household, and area levels. (As sample records, they will not include actionable Personally Identifiable Information, PII.) You’ll be able to explore what the data looks like and the data dictionary. **Option 2:** Get 10,000 of your 1st party CRM records appended with 2,200+ attributes of DataSource consumer marketing data. These matched sample records will include attributes at the individual adult, household, and area levels. You’ll be able to explore what the data looks like on your selection of CRM records and access to the DataSource data dictionary. This option can include a report that ranks the DataSource attributes appended to your CRM data according to a statistical measure of each attributes predictive power. **Getting started:** 1. For a **free** test appending DataSource data to your 1st party data or a sample prospect list (Options 1 & 2), please download, review, and sign the DataSource standard Data Test Agreement ***[here](https://help.dentsuconnect.com/hc/en-us/articles/39127700145677-Snowflake-Marketplace-Test-Agreement)***. This agreement is required when handling consumer data, even test data. (If you have specific questions about the Data Test Agreement, please send a message to [[e-mail]](mailto:[e-mail] "mailto:[e-mail]") 2. Once signed, send the Data Test Agreement to [[e-mail]](mailto:[e-mail] "mailto:[e-mail]") 3. We’ll contact you to finalize the logistics of the Snowflake share needed to delivery your sample data.

原始信息汇总

dentsu.Data - DataSource 数据集概述

数据集基本信息

• 提供商: dentsu
• 定价模式: 免费试用
• 试用期限: 30天试用期

数据集内容

• 数据规模: 包含2,200+个属性和超过2.68亿美国成年人数据
• 数据层级: 个人、家庭和区域级别的属性
• 更新频率: 每月更新

数据属性类别

• 人口统计
• 金融
• 生活方式
• 消费者倾向
• 买家洞察
• 买家兴趣
• 汽车
• 观看行为
• 旅行
• 房产和抵押贷款
• 人口普查
• 聚合信用统计
• 聚合车辆统计

试用选项

选项1

获取10,000条用于潜在客户营销的消费者营销数据记录，包含2,200+个个人、家庭和区域级别的属性（样本记录不包含可操作的个人身份信息）

选项2

获取10,000条您的一方CRM记录，附加2,200+个DataSource消费者营销数据属性，可包括按属性预测能力统计度量排名的报告

业务应用

• 360度客户视图
• 媒体规划和绩效营销
• 广告投放

联系方式

• 销售: [e-mail]
• 支持: https://help.dentsuconnect.com

技术特性

• 基于云端解决方案
• 使用Merkury Identity Spine实现全渠道身份识别
• 采用数据估值实验室方法

搜集汇总

背景与挑战

背景概述

该数据集提供美国消费者营销数据的免费样本，包含2200多个属性，覆盖超过2.68亿成年个体，适用于媒体规划和广告营销。用户可选择获取纯样本数据或将数据与自有CRM记录匹配，并通过签署测试协议启动获取流程。