Share of online beauty and personal care market in India 2021, by verticals

In 2021, the share of Nykaa in the online beauty and personal care market was 38 percent in India. In contrast, the share of Amazon and Flipkart was 20 percent during the same year. Vertical market companies provide specific insight and specialized services to the customer.

于2021年，Nykaa 在印度在线美容及个人护理市场的份额达到了38%。相较之下，同年亚马逊和Flipkart的市场份额为20%。垂直市场公司向消费者提供特定见解及专业化的服务。