Turnover of Italian fashion company Benetton 2011-2022

In 2022, the Italian fashion company Benetton Group reported a turnover of approximately 712.1 million euros. Despite the impressive figure, the turnover represented a general decrease trend for Benetton compared to the previous years. Indeed, in 2011, the first year considered in this graph, the turnover of the company amounted to approximately 1.6 billion euros. Despite reporting a decreasing turnover over the years considered, the company increased its workforce almost threefold, growing from 1.3 thousand employees in 2011 to over 3.5 thousand in 2017. Leaders in clothing manufacturing Founded in 1965 in Treviso, Benetton Group is one of the best-known fashion companies in the world and is present in the most important markets. With sales revenues amounting to approximately 1.3 billion Euros, Benetton ranked among the leading Italian brands both in the women’s outerwear and in the men’s outerwear segment, competing with luxury brands such as Salvatore Ferragamo, Dolce & Gabbana and Valentino, to name a few. Clothing manufacture is moving overseas Italy stands out for its fashion manufacturing industry, famous all over the world due to high quality and elegant design. However, due to the financial crisis that started in 2008 and a steady process of delocalization to countries where production costs are cheaper, the sector has been losing its edge in Italy. The turnover of the wearing apparel manufacturing industry decreased steadily from 2011 to 2017, and, together with that, also the number of individuals employed in the sector.

在2022年，意大利时尚巨头本顿集团（Benetton Group）宣布其营业额约为7.121亿欧元。尽管这一数字令人印象深刻，但与往年相比，本顿集团的营业额呈现出总体下降的趋势。事实上，在图表所考虑的起始年份2011年，该公司的营业额约为16亿欧元。尽管在所考虑的年份中报告的营业额逐年下降，但公司员工人数几乎翻了三倍，从2011年的1.3千人增长至2017年的超过3.5千人。本顿集团，成立于1965年的特雷维索（Treviso），是全球最知名的时尚公司之一，并活跃于全球最重要的市场。其销售额约为13亿欧元，使本顿集团在女性外套和男性外套细分市场中跻身意大利领先品牌之列，与Salvatore Ferragamo、Dolce & Gabbana和Valentino等奢侈品牌展开竞争。服装制造业的海外转移意大利以其高品质和优雅设计而闻名于世的时尚制造业独树一帜。然而，由于始于2008年的金融危机以及向生产成本更低的国家的持续外包过程，该行业在意大利的优势逐渐减弱。从2011年至2017年，服装制造业的营业额稳步下降，与之相伴的，该行业的就业人数也相应减少。