Daily on-demand TV viewing time in selected countries worldwide 2018, by age group

Data on the average amount of time people in different countries spend watching TV on-demand showed that Americans aged between 18 and 24 years old watched 2.87 hours of TV on-demand per day, while people from Italy in this age group only watched 1.88 hours per day. TV consumption - additional information As of 2015, an estimated 1.57 billion households around the world owned at least one TV set , while the surge of the internet has further extended the penetration rates and daily consumption of video content around the world. According to a 2015 report on average daily TV viewing in countries around the world, users in the United States lead the world in daily TV watching time, with some 274 minutes, the equivalent of more than four and a half hours. Another report shows that Americans predominantly spend their time watching cable television, with an average of 205.8 minutes of cable TV content forecast to be watched in 2018. However, as an increasing number of people turn to the internet and streaming services for their television fix, the number of U.S. households without a television is on the rise. In 2011, there were 8 million "cord nil" households that made no use of cable, satellite or telco services, a figure which rose to 22 million by 2016, the equivalent of 22 percent of all broadband households. The future of pay TV also appears to be under threat as a result of the direct competition from streaming services such as Hulu and Netflix. The number of pay TV subscribers in the United States has decreased from over 100 million in 2010 to 95.7 million in 2016, with numbers expected to continue falling to 90.7 million by 2022. In comparison, the number of subscribers who subscribe to three or more streaming services has more than doubled from nine percent in December 2014 to 19 percent in December 2016.

根据对各国不同年龄层人群观看电视点播平均时间的数据分析，结果显示，18至24岁的美国年轻人日均观看2.87小时的电视点播内容，而意大利同龄人群的日均观看时间仅为1.88小时。关于电视消费的附加信息：截至2015年，全球约有15.7亿家庭拥有至少一台电视机，而互联网的迅猛发展进一步扩大了全球视频内容的渗透率和日常消费。根据2015年关于全球各国平均每日电视观看时间的报告，美国用户的日均电视观看时间位居世界首位，约为274分钟，相当于超过四个半小时。另一份报告显示，美国人在观看有线电视内容方面投入时间最多，预计2018年人均将观看205.8分钟的有线电视内容。然而，随着越来越多的人转向互联网和流媒体服务来满足他们的电视需求，无电视的美国家庭数量正在增加。2011年，有800万“无绳家庭”不使用有线电视、卫星或电信服务，而到2016年，这一数字上升至2200万，相当于所有宽带家庭总数的22%。付费电视的未来似乎也受到了直接竞争，如Hulu和Netflix等流媒体服务的威胁。美国付费电视订阅用户数量从2010年的超过1亿下降到2016年的9570万，预计到2022年将进一步下降至9070万。相比之下，订阅三个或以上流媒体服务的用户数量从2014年12月的9%翻倍至2016年12月的19%。