Ad length preferences among hyper-casual app players in select countries 2020

As of the first quarter of 2020, 39 percent of hyper-casual app players from the United States and the United Kingdom respectively reported that they would prefer to see one 30 second ad over the course of 10 minutes of playing. Only 11 percent of hyper-casual app players from the UK reported that they would prefer seeing six 5 second ads in the same amount of playtime.

截至2020年第一季度，美国和英国的39%的超级休闲游戏玩家分别表示，他们更愿意在10分钟的游玩时间内观看一则有30秒的广告。而在同等的游玩时间内，只有11%的英国超级休闲游戏玩家表示他们更倾向于观看六个时长为5秒的广告。