Demographic Data APAC - Age & Gender (1st Party Data w/90M records)

We are one of the largest first-party data providers in APAC. Our OS level applications allow us to be omnipresent on the smartphone with more than 120 sessions per day. This gives us an advantage to collect privacy compliant gender and age data linkages with ad IDs. Disclaimer: Our ‘Declared Gender” data is also verified by our AI based image processing capabilities. The avatars used to create animated heads are processed and added to our DB.

搜集汇总

背景与挑战

背景概述

该数据集提供亚太地区的人口统计数据，重点关注年龄和性别，基于第一方数据源，包含约9000万条记录，通过移动应用高频收集，确保隐私合规。其中，性别信息通过AI图像处理技术进行验证和补充，以增强数据准确性。