PRINCIPLES AND DISTINCTIVE FEATURES OF MANAGING INNOVATIVE PROCESSES IN THE ACTIVITIES OF ENTERPRISES

This scientific article analyzes the principles of managing innovative processes in enterprise activities and their distinctive features from both theoretical and practical perspectives. The study examines the concept of innovation, highlighting its role and significance in ensuring the competitiveness of enterprises. The article considers mechanisms for planning, organizing, motivating, and controlling innovative processes, as well as analyzes the distinctive features of creating an innovative environment within enterprises. The research results contribute to improving systems for effective management of innovative processes in enterprises and enhancing economic efficiency.