Dataset on chatbots, anthropomorphism, and purchase intention

This dataset is linked to a research project analyzing the influence of chatbot humaneness and brand associations on consumer purchase intentions, and the moderating role of task complexity in these relationships. Variables: Age, Gender, Education level, Vis.Ant.1, Vis.Ant.2, Vis.Ant.3, Con.Int.1, Con.Int.2, Con.Int.3, Bra.Exp.1, Bra.Exp.2, Bra.Exp.3, Bra.Mea.1, Bra.Mea.2, Bra.Mea.3, Bra.Aff.1, Bra.Aff.2, Bra.Aff.3, Pur.Int.1, Pur.Int.2, Pur.Int.3