Leading car brands in Malaysia 2023, by sales volume

In 2023, the Malaysian car manufacturer Perodua sold approximately 330,000 cars and therefore remains on leading the Malaysian automotive market. Proton, another Malaysian local brand, made it to the second place, with total sales of over 150,000 cars. The automotive industry in the country has started to recover after a decrease in sales during the COVID-19 pandemic. Malaysian local car brands Proton was the first national automobile brand to be established in Malaysia. Its popularity soared after the launch of the first generation of Proton Saga, which remains one of Proton’s most popular models among Malaysians. Following Proton’s success, the second Malaysian car company, Perodua, was established in 1992. In the early years, Perodua focused only on producing minicars and its first model, the Perodua Kancil, was launched in the market in 1994. Market Performance Perodua has shown its ability to own the largest market share of passenger vehicles in Malaysia. This success can be well observed in the years after it expanded its production to bigger cars and stood as Proton’s equal competitor in the market. In addition, Perodua was viewed as the most value for money car brand in Malaysia in 2019, surpassing the popularity of the international car brands marketed in Malaysia. On the other hand, Proton’s market performance has always been below Perodua. Proton’s reluctance to maximize its production capacity has been cited as a possible inhibitor of its success.

于2023年，马来西亚汽车制造商Perodua销量约为33万辆，因而继续领跑马来西亚汽车市场。另一家马来西亚本土品牌Proton则位居第二，总销量超过15万辆。在经历COVID-19疫情期间的销量下滑后，该国汽车行业已开始复苏。马来西亚本土汽车品牌中，Proton是马来西亚成立的首家国家汽车品牌。其知名度在第一代Proton Saga的推出后迅速攀升，该车型至今仍为Proton在马来西亚最受欢迎的车型之一。继Proton的成功之后，第二家马来西亚汽车公司Perodua于1992年成立。在早期，Perodua专注于生产微型车，其首款车型Perodua Kancil于1994年投放市场。在市场表现方面，Perodua展现了其拥有马来西亚乘用车市场最大份额的能力。这一成就在其将生产扩大至更大车型并成为Proton在市场上的同等竞争对手后尤为明显。此外，Perodua在2019年被视为马来西亚最具性价比的汽车品牌，超越了在马来西亚市场上销售的众多国际汽车品牌的受欢迎程度。另一方面，Proton的市场表现始终低于Perodua。Proton不愿最大化其生产能力被指出可能是阻碍其成功的一个因素。