National Awareness and Early Diagnosis Initiative: Cancer Awareness Measure, NHS Tees, 2010

<p>The <span style="font-style: italic;">Cancer Awareness Measure</span> (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).<br><br>The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).</p> Independent market research company Public Knowledge were commissioned by NHS Tees to conduct research to assess cancer awareness, using the validated Cancer Awareness Measure (CAM). Data were collected using a combined face-to-face street and door-knocking methodology from the most deprived wards served by NHS Tees, specifically: NHS Hartlepool, NHS Redcar and Cleveland, NHS Stockton on Tees and NHS Middlesbrough. <br>
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Further information about the CAM may be found on the <a href="http://info.cancerresearchuk.org/spotcancerearly/naedi/AboutNAEDI/Researchevaluationandmonitoring/naedi_cam/" title ="Cancer Research UK Cancer Awareness Measures (CAMs)">Cancer Research UK Cancer Awareness Measures (CAMs)</a> web page.<br>