TurkAds-Emotion: A Dataset for Analyzing Emotional Impact in Turkish Advertising Audio and Text

Dataset Description TurkAds-Emotion is a novel, manually annotated dataset designed for analyzing the affective and persuasive impact of modern Turkish advertising. It consists of 2,500 unique Turkish advertisement samples, each provided as a distinct text-audio pair. The corpus was compiled from a wide range of commercials publicly broadcasted on YouTube in Turkey, covering approximately 20 different product and service categories, including e-commerce, food & beverage, automotive, and personal care. The primary motivation behind this dataset is to move beyond simple sentiment analysis and enable research into the functional roles of emotion in advertising. Each ad in the dataset has been annotated by three human raters on a 0–10 scale across five key affective and rhetorical dimensions: harekete_gecirici (Call to Action): The degree to which the ad prompts an immediate action or purchase intent. güven_verici (Trustworthiness): The extent to which the ad builds credibility and a sense of reliability. duygusal (Emotional): The ad's capacity to evoke feelings of inspiration, empathy, or deep emotional connection. eğlenceli (Entertaining/Humorous): The level of humor, playfulness, and entertainment value perceived in the ad. klişe (Cliché): The degree to which the ad relies on common, overused, or predictable advertising tropes. Dataset Structure The dataset is provided as a primary .csv file (turkish_ad_text_dataset.csv) containing metadata and labels, accompanied by a collection of .mp3 audio files. turkish_ad_text_dataset.csv : reklam_id: A unique identifier for each advertisement, corresponding to the audio filename (e.g., 295.mp3). metin: The manually corrected transcript of the advertisement's spoken content. ana_kategori: The sectoral category of the advertised product/service. marka: The brand name associated with the advertisement. harekete_gecirici, güven_verici, etc.: The 0-10 integer scores for each of the five target labels. Audio Files: The corresponding audio for each reklam_id is provided as a separate .mp3 file.