Salience and Consumer Choice
收藏NBER2012-03-01 更新2025-01-04 收录
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https://www.nber.org/papers/w17947
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资源简介：
We present a theory of context-dependent choice in which a consumer's attention is drawn to salient attributes of goods, such as quality or price. An attribute is salient for a good when it stands out among the good's characteristics, in the precise sense of being furthest away in that good from its
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美国国家经济研究局创建时间：
2012-03-01
