eCommerce Benchmark KPIs: Personal Care in Poland

In 2023, next to an add-to-cart rate of 16.7%, a cart abandonment rate of 81.4%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Personal Care in Poland also consist of an AOV of US$57.3, a discount rate of 16.5%, and a return rate of 4.6%.

于2023年，波兰个人护理领域的电子商务基准关键绩效指标（KPIs）包括：购物车添加率16.7%，购物车放弃率81.4%，转化率3.1%，平均订单价值（AOV）57.3美元，折扣率16.5%，退货率4.6%。