eCommerce Benchmark KPIs: Personal Care in Sweden

In 2023, next to an add-to-cart rate of 14.6%, a cart abandonment rate of 79.4%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Personal Care in Sweden also consist of an AOV of US$84, a discount rate of 14.3%, and a return rate of 5.2%.

在2023年，瑞典个人护理类电子商务的基准关键绩效指标（KPIs）包括：14.6%的加入购物车率、79.4%的购物车放弃率、3%的转化率，同时平均订单价值（AOV）为84美元，折扣率为14.3%，退货率为5.2%。