Main information channels on Korean skincare products among males in Vietnam 2021

According to a survey conducted by Rakuten Insight in July 2021, 56 percent of the male Vietnamese respondents who used K-beauty products usually got their information on the latest Korean skincare products and trends through social media beauty influencers. Within the survey, the share of male respondents who used Korean beauty products was around 38 percent of all male respondents.

根据Rakuten Insight于2021年7月进行的调查，在采用韩流美妆产品的男性越南受访者中，约有56%的人通常通过社交媒体美容影响者获取关于最新韩国护肤产品和潮流的信息。在本次调查中，使用韩国美妆产品的男性受访者占所有男性受访者的38%左右。