COVID-19: potential revenue loss for March Madness 2020

The COVID-19 pandemic at the beginning of 2020 hit the sports industry hard. Many leagues across the globe suspended their seasons, including the NCAA’s Division I men’s basketball tournament, also known as March Madness. This college basketball tournament is very lucrative for the NCAA and its potential complete cancellation could mean a loss of 933 million U.S. dollars in media rights, ticket sales and sponsorships. This figure is based on the revenue that these categories generated during the previous year's tournament.

2020年初爆发的COVID-19疫情对体育产业造成了沉重打击。全球多个联赛暂停了他们的赛季，包括美国大学体育协会（NCAA）一级男子篮球锦标赛，亦称为疯狂三月。该大学篮球锦标赛对NCAA及其潜在的全部取消意味着在媒体版权、门票销售和赞助方面的9.33亿美元的收入损失。这一数字基于上一年度锦标赛这些类别所创造的收益。