DATA SET WASTE MANAGEMENT SAMPAH LEBARAN (CODHES 2025).docx

<b>The “return to village” tradition during Eid Al-Fitr in Indonesia significantly increases the volume of household waste, especially plastic and organic waste. This research investigates the efficient methods of digital environmental campaigns for Generation Zs, also to investigate Gen Zs understanding and awareness of the efficiency of controlling waste has aimed to raise public awareness about waste management during the Eid celebration. The study is based on the concepts of digital environmental campaigns with a focus on understanding the impactful digital environmental campaign of Eid waste management for Generation Z. A qualitative approach was used in this study. This research is using study case strategy by conducting interviews with five Gen Z that represent from Jakarta, Bogor, Depok, and Bekasi, one carbon expert perspectives from environmental consultant that has been experienced for over 12 years, one Ministry of Environmental and Forestry staff, one graphic designer perspective that has been experienced for over 15 years, and one eco content creator. Results show this research is related to Sustainable Development Goals according to climate change, as most of the Gen Z informants demonstrated good knowledge and awareness of waste issues, as well as a commitment to reducing single-use plastics, using recyclable tableware, and campaigning for environmentally friendly practices on social media. These findings emphasize the importance of Gen Z's awareness and understanding of waste management, especially during the Eid season, to raise Gen Z's awareness through a digital campaign in video format, rather than infographics.</b>