Italy: pharmaceutical marketing channels according to GPs

This statistic depicts the result of a survey on the marketing channels used by pharmaceutical companies to reach out General Practitioners in Italy as of 2017. According to data, the channel indicated as the most common by the largest share of GPs (98.3 percent) was the meeting with medical sales representatives, followed by continued medical education (CME), which was mentioned as marketing tool by 40 percent of the interviewee.

本统计数据显示了截至2017年，意大利制药公司在接触全科医生时采用的营销渠道调查结果。根据数据，被最大比例（98.3%）全科医生标示为最常见渠道的是与医疗销售代表的面谈，紧随其后的是持续医学教育（CME），该教育方式被40%的受访者提及作为营销工具。