Mexico (2007): MAP Study Evaluating Coverage, Quality of Coverage, Access and Penetration of Condoms in Cancun, Playa Del Carmen and Veracruz. First Round.

Project MAP studies allow programmers to make an assessment of product availability and accessibility using pre-defined criteria for coverage, quality of coverage, access and penetration. Its goal is to increase the overall efficiency of social marketing product and service delivery systems. The main objectives of the PSI/Mexico 2007 MAP survey were to (1) to provide evidence for social marketing decision making in the areas of product and service delivery systems, and (2) to provide a mechanism for monitoring efforts targeted to increase the access of condoms to specific population groups in high-risk areas for HIV/Aids (hotzones).