YouTube Music brand profile in Mexico 2024

According to a 2024 survey, around 96 percent of the interviewed digital music consumers in Mexico were aware of YouTube Music. Unlike its freely accessible version, the platform's subscription-based format was slightly less popular in the country, although more accepted than the service's Premium version. Around 61 percent of respondents claimed to use the video platform's music-focused version, while 51 percent of respondents said they were likely to use it again. Additionally, about 65 percent of respondents said they like YouTube Music, while 51 percent of Mexican video-on-demand consumers had heard about YouTube in the media, on social media, or in advertising over the past four weeks.

根据2024年的一项调查，墨西哥受访的数字音乐消费者中有约96%知晓YouTube Music。与免费访问版本不同，该平台基于订阅的格式在该国虽略逊一筹，但其接受度却高于服务的高级版Premium。约61%的受访者声称他们使用该视频平台的音乐专版，而有51%的受访者表示他们可能会再次使用它。此外，大约65%的受访者表示他们喜爱YouTube Music，而51%的墨西哥视频点播消费者在过去四周内通过媒体、社交媒体或广告中听闻过YouTube。