When Is Prevention More Profitable than Cure? The Impact of Time-Varying Consumer Heterogeneity
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https://www.nber.org/papers/w18862
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资源简介：
We argue that in pharmaceutical markets, variation in the arrival time of consumer heterogeneity creates differences between a producer's ability to extract consumer surplus with preventives and treatments, potentially distorting R&D decisions. If consumers vary only in disease risk, revenue from
提供机构：
美国国家经济研究局
创建时间：
2013-03-01
