eCommerce Benchmark KPIs: Germany

In 2023, next to an add-to-cart rate of 9.8%, a cart abandonment rate of 72%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs in Germany also consist of an AOV of US$106.4, a discount rate of 12.8%, and a return rate of 13.6%.

至2023年，德国电子商务基准关键绩效指标（KPI）除却9.8%的加入购物车率、72%的购物车放弃率以及2.7%的转化率外，还包括平均订单价值（AOV）为106.4美元、折扣率为12.8%以及退货率为13.6%。