Share of B2B buyers purchasing on Alibaba 2022, by country

Alibaba is a popular business-to-business (B2B) marketplace in China, where the company is headquartered. A survey carried out at the end of 2022 showed that usage rates were significantly lower in cross-border markets like India (35 percent) or the United Arab Emirates (33 percent). In Europe, the Netherlands had the highest share of B2B buyers shopping on Alibaba, with 19 percent.

阿里巴巴作为中国一家知名的B2B（企业对企业）电商平台，其总部设于此。一项于2022年底进行的调查显示，在跨境市场如印度（35%）或阿拉伯联合酋长国（33%）的使用率显著较低。在欧洲，荷兰的B2B买家在阿里巴巴平台上购物的比例最高，达到19%。