Adapting to New Realities: Tourist Behaviour Evolution in Post-Pandemic Context

This research explores the transformative learning process and behaviour transformation of tourists during post-pandemic international travel. Using a mixed-method approach grounded in Transformative Learning Theory (TLT) and Resilience Theory (RT), it examines the interplay of risk perception, coping mechanisms, psychological resilience, and destination image. Quantitative analysis highlights destination image as the dependent variable, with nostalgia and optimism bias as moderators. Findings reveal how tourists navigate evolving safety concerns, reassess behaviours, and develop preparedness strategies. By detailing a unique sequence of transformative learning steps, this research contributes to academic literature and provides actionable insights for tourism stakeholders adapting to a post-pandemic environment.