China: purchase channels after offline research 2014

This statistic shows which purchase channel consumers in China chose after doing offline product research in 2014. During the survey period it was found that 37 percent of Chinese respondents had made their purchase online after having previously conducted offline research.

本统计数据揭示了2014年中国消费者在完成线下产品研究后所选择的购买渠道。在调查期间，发现37%的中国受访者已完成在线购买，此前他们已进行过线下研究。