Gamification, User Experience and Loyalty in K-pop Fandoms: Survey Dataset from Peru

This dataset contains anonymized survey responses from 436 Generation Z and Generation Y K-pop fans residing in Lima Metropolitana, Peru. Data were collected between July and September 2025 to examine the relationships between gamification, user experience, and consumer loyalty within the K-pop industry. The dataset includes demographic variables, exposure to gamification stimuli, and measurement scales used for Structural Equation Modeling (SEM) analysis. No personally identifiable information is included.