Movement - Global Daily Activity Index (Commercial)

Mapbox Movement is a privacy-forward dataset of device density, activity, and movement over time drawn from 700M+ users and 45,000+ different mobile apps globally contributing 20B+ live location updates daily. The dataset captures significant driving and non-driving mobile device activity aggregated into geographic tiles of 100-meter resolution (approx. 1 city block) and administrative boundaries (states/counties). Mapbox Movement dataset provides a high-definition view of how, where, and when people move through a city or specific geography.

The counts are normalized and low-volume areas are excluded from the data to protect user privacy. No PII attributes are included in this data set. This data cut is baselined using January 2020 as a reference period.

Data schema:
- geography: ID of the zoom-level 18 tile (or Boundary ID)
- xlon, xlat: coordinates of the grid tile centroid
- bounds: bounding box of the grid tile
- activity_index_total: normalized activity factor
- activity_index_driving: normalized activity factor filtered by vehicle modality
- agg_day_period: date (local time)

Example Use Case:
Use the historical and daily-updating activity index to compare movement levels around 2 different locations to understand and compare mobility levels as a proxy for commercial demand over time. Are stores in a certain area underperforming relative to competitors? Are there “hotspots” of activity where new sites should be located?

Sample Data:
Sample data for various geographies may be accessed through the respective Standard Tile listings.

Requesting Access:
Upon requesting access to this data, Mapbox will reach out to discuss the requested geographies and licensing options. Once a license has been purchased, data will be made available through Secure Shares.

搜集汇总

背景与挑战

背景概述

该数据集基于全球超过7亿用户和4.5万个移动应用的匿名位置数据，提供每日更新的高分辨率人口移动活动指数，涵盖驾驶和非驾驶行为。数据经过标准化处理以保护隐私，可用于比较不同地理区域的移动水平，作为评估商业需求的参考依据。