Study on Customer Behavior towards Online Food Ordering with Reference to Nagpur City (East Region)

The recent improvement of the internet has increased the e-commerce industries
in everywhere in India. Online food ordering is the method of ordering food through the
restaurant's own website or mobile app. E-commerce expansion has made online food
ordering services faultless for people who want to get food delivered at their doorway.
In this study, researcher focus is to evaluate the behavior of customer towards online
food ordering services in Nagpur city specifically east region. To understand about the
factors have played a foremost role to attract customers for online ordering in the rising
city like Nagpur, researcher decided to study on the customers behavior on online food
ordering.
In this research paper, there are two objectives set for further study. Firstly to
identify the factors which influence the customers to order food online and secondly to
recognize the customer‟s preferences on online food ordering services provider in
Nagpur especially east region.
To attain the said objectives survey will be conducted to collect the information,
which helped to understand the behavior and perception of respondents for online food
ordering in Nagpur (East).
Keywords:
Online food ordering, customer perception, E-commerce, online food, Nagpur

近年来，互联网技术的显著进步在全球范围内推动了印度电子商务行业的发展。在线食品订购，即通过餐厅自有的网站或移动应用程序订购食品，已成为电子商务扩张的产物，为希望在家门口享受送餐服务的人们提供了无懈可击的选择。在本研究中，研究者的聚焦点在于评估纳格浦尔市（尤其是东部地区）消费者对在线食品订购服务的消费行为。为了了解在如纳格浦尔这样的新兴城市中，哪些因素在吸引消费者进行在线订购方面扮演了决定性角色，研究者决定探究消费者在线食品订购的行为模式。在本文中，设定了两个进一步研究的目标。首先，旨在识别影响消费者在线订购食品的因素；其次，旨在识别纳格浦尔市（特别是东部地区）消费者对在线食品订购服务提供商的偏好。为实现上述目标，将进行一项调查以收集信息，这些信息有助于理解受访者对纳格浦尔（东部）在线食品订购的行为和认知。关键词：在线食品订购，消费者认知，电子商务，在线食品，纳格浦尔