DISTINCTIVE FEATURES OF DEVELOPING MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES
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This article examines the distinction between internal and external marketing environments. It discusses the factors shaping the internal environment that are controlled by company management, including technological processes, financial condition, organizational structure, and market selection. The role of controllable and uncontrollable factors in marketing activities and their impact on enterprise performance is also analyzed.
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Zenodo创建时间：
2026-02-11
