[SAMPLE] Audience data / HEMs - USA / US market

The general taxonomy contains a default scope of data related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, purchase interests, intentions.

How you can use our data?

There are two main areas where you can use our data:
• marketers - targeting online campaigns
With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles.
• ad tech companies - enriching 1st party data or using our raw data by your own data science team

搜集汇总

背景与挑战

背景概述

该数据集为美国市场的受众数据样本，基于用户过去30天的浏览器和移动应用活动，包含人口统计、购买兴趣和意图等主题。它可用于在线营销活动的目标定位，以及广告技术公司通过数据科学团队进行数据丰富或原始数据处理。