Perception of salary expectation and capability imbalance worldwide 2022, by region

During a global 2022 survey, 86 percent of responding advertisers, publishers, platforms, and advertising technology companies in the Asia-Pacific (APAC) region agreed or strongly agreed that there was a growing imbalance between salary expectations and capability in advertising media. The share reached 84 percent in the United States, while in Europe, the Middle East, and Africa (EMEA), it stood at 74 percent.

在全球范围内进行的2022年调查中，亚太地区（APAC）的86%的受访广告商、出版商、平台以及广告技术公司一致或强烈认同，在广告媒体领域，薪资预期与能力之间存在日益加剧的不平衡现象。在美国，这一比例达到84%，而在欧洲、中东和非洲（EMEA）地区，这一比例则为74%。