Leading marketing concerns worldwide 2023

During a survey carried out in November 2023 among marketers worldwide, the decline in the ability to measure campaign effectiveness on tech platforms and open web was voted the leading concern in media and marketing initiatives, named by 43 percent of respondents. A lack of preparedness for a cookieless future ranked second, mentioned by 39 percent. Roughly three out of 10 respondents cited the loss of access to third-party data.

在2023年11月对全球营销人员进行的一项调查中，43%的受访者将技术平台和开放网络中衡量广告活动效果能力的下降视为媒体和营销活动中最为突出的担忧。39%的受访者将未对无cookie的未来做好准备列为第二位问题。大约有三分之一的受访者提到了失去访问第三方数据的能力。