Active social media users in the United Kingdom (UK) 2024

The United Kingdom (UK) was home to 56.2 million active social media users as of January 2024. That translated to a social media penetration rate of 82.8 percent of the population of the UK.Social media around the worldThe level of social media penetration in the UK sits above the global average of 62.3 percent, and puts it 22nd overall worldwide. The UAE, Saudi Arabia, and South Korea are the only countries with a social media penetration rate of more than 90 percent, reaching 112.5 percent, 94.3 percent, and 93.4 percent, respectively. By region, social media’s penetration rate is the highest in Northern Europe and Western Europe, while rates are the lowest in Middle Africa.   Facebook’s growth in AsiaFacebook’s growth in Asia provides solid evidence of the region’s importance social media’s growth. The region has displayed some of the strongest growth in the number of Daily Active Users of any global region, reaching 641 million daily active users (DAUs) in the fourth quarter of 2019.

截至2024年1月，英国（UK）拥有5,620万活跃社交媒体用户。这一数字相当于英国总人口的82.8%。在英国，社交媒体的渗透率高于全球平均水平62.3%，在全球排名中位列第二十二位。阿联酋、沙特阿拉伯和韩国是唯一三个社交媒体渗透率超过90%的国家，分别达到112.5%、94.3%和93.4%。从区域分布来看，社交媒体的渗透率在北欧和西欧最高，而在中非地区最低。Facebook在亚洲的增长为该地区社交媒体发展的重要性提供了有力的证据。该地区在全球范围内表现出了最强劲的用户每日活跃度（DAU）增长，截至2019年第四季度，每日活跃用户数已达到6.41亿。

搜集汇总

背景与挑战

背景概述

该数据集提供了2025年英国活跃社交媒体用户的统计信息，显示英国社交媒体渗透率超过全球平均水平，反映了其在社交媒体采用方面的领先地位。数据来源于DataReportal、We Are Social和Meltwater，覆盖2025年10月的时间范围，并包括全球社交媒体背景的对比分析。