data for the manuscript: In Media We Trust: The Effect of Masspersonal Communication on Trust in the Mass Media

Datasets used in for the article entitled, "In Media We Trust: The Effect of Masspersonal Communication on Trust in the Mass Media." The study relied on an online panel survey conducted between September 19-29, 2018, by the private survey firm Survey Sampling International (SSN) (now Dynata) (Author, 2020). The sample (N = 1,493 adults) reflects the population demographics measured in the U.S. Census Bureau’s 2016 American Community Survey (ACS). The roughly 70% cooperation rate (AAPOR, 2016; CR3) is an applicable standard used when the normal metric sample invitations cannot be calculated, and thus traditional response rates cannot be reported. The average age of the sample is 48.39 (SD=16.18). Among the respondents, 51% of them are women and 77.2% of them are white. The average education level for respondents is an associate’s or bachelor’s degree (M = 4.38, SD = 1.71, with some high school =1 and post-graduate degree =7) and average household income is between $45,000 and $75,000 per year (M = 4.84, SD = 2.14, with Less than $15,000 =1 and More than $150,000 = 8).

本研究所采用的数据集，源于题为《媒体之信任：大众个人传播对大众媒体信任影响》的文献。该研究依托于2018年9月19日至29日由私人调查公司Survey Sampling International（SSN，现为Dynata）所进行的在线问卷调查（作者，2020年）。样本量（N=1,493名成年人）反映了美国人口普查局2016年美国社区调查（ACS）所测量的美国人口统计数据。约70%的合作率（AAPOR，2016年；CR3）是当常规样本邀请的正常计量无法计算时适用的标准，因此无法报告传统的回复率。样本的平均年龄为48.39岁（标准差=16.18）。在受访者中，女性占比51%，白人占比77.2%。受访者的平均教育水平为副学士学位或学士学位（M=4.38，标准差=1.71，其中高中毕业=1，研究生学位=7），平均家庭年收入介于45,000至75,000美元之间（M=4.84，标准差=2.14，其中年收入低于15,000美元=1，年收入超过150,000美元=8）。