INNOVATIVE PROJECT MANAGEMENT APPROACHES FOR STARTUPS

Startups operate in highly uncertain and rapidly changing environments where limited financial resources, changing customer needs, technological uncertainty, and strong market competition create significant project management challenges. In such conditions, traditional project management approaches may not always provide sufficient flexibility for innovative projects. Innovative approaches such as Agile, Lean Startup, Design Thinking, and hybrid project management provide startups with practical mechanisms for experimentation, customer feedback, rapid adaptation, and efficient resource utilization. This article examines the role of innovative project management approaches in startup development and identifies key methods that can support the transformation of innovative ideas into sustainable products and services. Particular attention is given to iterative development, Minimum Viable Products, customer validation, continuous improvement, cross-functional teamwork, and data-driven decision-making.