Foundational 1:1 Segments

**Overview**
Fluent transforms real answers into real results. Our data starts with 1:1 declared insights from over 100 million opted-in U.S. adults across our owned and operated properties. These profiles are PII-backed, permissioned, and refreshed regularly—delivering a level of identity precision and intent signal unmatched by traditional behavioral datasets.
This is especially critical in high-sensitivity verticals like Healthcare and Finance, where inferred intent and behavioral data can introduce compliance risks and targeting inaccuracies. Fluent’s declared data approach ensures privacy-safe, high-relevance targeting—built on what individuals explicitly share, not what’s passively tracked.
Through integration with TransUnion TAP, Fluent’s declared seed audiences can be modeled to reach up to 96% of the U.S. adult population. Whether you need turnkey audience segments or want to define your own based on real-time survey responses, Fluent provides the tools and reach to act with confidence.

**What Sets Fluent Apart**
- 100M+ declared 1:1 U.S. adult profiles
- PII-backed and privacy-safe
- Modeled expansion to 96% of U.S. adults
- Activation across social, programmatic, CTV, and CRM
- Custom audience creation from live survey data
- Compatible with cleanrooms, LiveRamp, and direct delivery
- Segments that consistently outperform CPQR benchmarks by 3x or more

**Foundational 1:1 Segments**
Fluent offers turnkey segments built from behavioral, lifestyle, demographic, and media attributes across our owned and operated ecosystem. These audiences are built on known identity and household signals and are ready for immediate use—no survey inputs required.
Segment Categories: Our foundational audiences are built from licensed demographic and behavioral attributes and are ready for turnkey activation—no survey responses required.
- Household & Demographics: Homeownership, marital status, age ranges, gender, education level, children by age band, length of residence
- Financial & Wealth: Household income, net worth bands, estimated assets, credit card segments, deposit behaviors, personal loan users, banking channel usage, financial personas
- Auto Ownership & Intent: Vehicle type (car, SUV, truck), fuel type (electric, hybrid, PHEV), ownership duration, recent purchase recency, lease consideration, lifestyle-based auto segments
- Media Consumption & Entertainment: Cord cutters, broadband-only households, paid vs. ad-supported streaming subscribers, political media viewers (Fox, CNN, Spanish-language), music streamers, fantasy sports participants
- Retail & Shopping Behavior: Grocery spenders and delivery users, online grocery and meal kit subscribers, big box and Amazon shoppers, brand loyalists, impulse buyers, informed consumers
- Lifestyle & Interests: Pet owners (dogs, cats), music and entertainment fans, frequent travelers, multigenerational households, people with grandchildren, environmentally-conscious shoppers
- Civic & Political: Party affiliation, battleground and swing counties, congressional district types, civic engagement markers, religious and language-based political media alignment
- Life Stage & Occupation: Retirees, students, caregivers, and working professionals across healthcare, legal, education, technical, blue-collar, and agricultural roles
- All segments are privacy-safe, mapped to known identity signals, and available across all major platforms. Audiences are updated regularly to maintain recency and performance.